EximSoft Technologies

EximSoft Technologies is a
leading software and technology consulting organization, with a global presence, delivering
turnkey solutions to customers worldwide. The IT related
services offered by EximSoft
cover Enterprise solutions,
Mobile solutions, Smart
cardapplications, Embedded
solutions and e-learning
solutions.

Technical Highlights

Oracle 8I, Access/ SQL server
databases
Visual Basic user interface
XML/ Java / Dot NET
technologies Support for
variety of Smart Cards
PC/SC based smart card
reader interface

Dial up / Internet based
communication

Customer Loyalty Continued Business Delighted Customers:

Creating loyalty is about rewarding loyal behavior in a way that is meaningful to your customers. Accurate customer information capture allows you to make your rewards relevant and helps to foster deeper loyalty. The information you gather can be used to develop tailored rewards that demonstrate your awareness of your customers' lifestyles and shopping behavior.

EximSoft’s SmartGini is an innovative, flexible and secure, smart card loyalty program to assist a wide range of different businesses. Even organizations that have many low-value transactions every day can record invaluable information about their customer preferences and address the customer needs accordingly.

SmartGini makes it possible to have loyalty programs that move beyond the idea of just awarding points to embrace the concept of relationship marketing. EximSoft has designed this flexible tool that can be closely tailored to meet the current and future needs of many different types of business.

SmartGini can be used to hold up-to-date details about the customer as well as a record of transactions made. The information stored is completely flexible - you choose what goes on the card - and it is readily available at any point-of-sale.

SmartGini can be used in a multitude of ways to help businesses achieve a variety of objectives. It can help to deliver highly targeted, individual and relevant offers to customers, make the most of cross-selling opportunities, help migrate customers to higher margin products, and it provides an excellent way of helping to make customers feel special.

With our experience in deploying SmartGini for loyalty operators, we have imbibed the industry best practices across various loyalty operators into the framework. It can be tailored to suit the individual needs of the operator. With other loyalty solutions, the operator will be required to do a gap analysis on the product fit to his business. SmartGini being a framework, enables the operator to define his business requirement and customize it accordingly.

  
    Key Features

    Comprehensive business rules for
      Awarding and Redemption of points
    Flexibility of redefining the business
      rules for a program “on the fly”
    Analyze customer buying patterns and
      behavior
    Contactless kiosks through which you
      can guide your customers based on
      their preferences
    Data consolidation and analysis modules
      for the Loyalty Operator
    Exhaustive qualitative and quantitative
      reports for the various players involved
      to understand the efficacy of the loyalty
      program. The graphical reports make it
      very intuitive and easily understandable
    Interfaces with RetailPro - POS and
      Inventory Management Solution
    Option to interface with SCM, CRM and
      Financial Accounting Softwares
    Option to web-enable the system
    Modular architecture allows Loyalty
      Operators to tailor and scale the
      functionality into an application that
      suits their needs.

    Benefits to the Loyalty Operator

    Complete built-in security
    Define and modify business rules
      dynamically
    Generate revenues by supporting
      multiple merchants / retailers on the
      same card
    Increased revenues through increased
      customer loyalty
    Increased ROI through improved
      operational efficiency.
    Seamless integration with existing
      back office operations
    Supports smart cards of all types
    Business intelligence through data
      mining